brand DESIGN
DEWY BEAUTY
INDIVIDUAL
TIMELINE
6 WEEKS
ILLUSTRATOR, RHINO, KEYSHOT
TOOLS
TEAM
a speculative Makeup brand inspired by the elegance of the sea.
DEWY is inspired from the ocean and sea to craft a sense of elegance and shimmer. Using actual aquatic ingredients, it's formula and designs are meant to make sure you stay and feel dewy all day long
Come find your shine!
BRIEF
PROBLEM
Cushion compacts are not ergonomic and do not have much differentiation
This cushion aims to revise common pain points associated with cushion compacts. Some pain points is that replacing the foundation replacement is difficult to remove. Another is that the mirror often gets dirty from the foundation.
A MAKEUP BRAND That is not only unique, but caters towards to users.
The hero product, the Pearl Finish Cushion, is shown below. It is a 3D modeled and rendered mockup of a cushion compact. This compact is meant to give you a natural radiance and help you break out of your shell to find your natural beauty inside. It has new ergonomic features such as a bayonet mount for the foundation replacement and a removable mirror.
SOLUTION
VIDEO
15 SECONDS
BRAND GUIDELINES
LOGO
B/W
W/B
SECONDARY
COLORS
LACE
NIOR
IVORY
ROSE
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Colors are inspired by shades of a pearl. They are feminine and romantic, emulating the feeling of the brand.
TYPEFACE
Gallery
2026
©Designed by Ann Li