brand DESIGN
DEWY BEAUTY
INDIVIDUAL
TIMELINE
6 WEEKS
ILLUSTRATOR, RHINO, KEYSHOT
TOOLS
TEAM
a speculative Makeup brand inspired by the elegance of the sea.
DEWY is inspired from the ocean and sea to craft a sense of elegance and shimmer. Using actual aquatic ingredients, it's formula and designs are meant to make sure you stay and feel dewy all day long.
Come find your shine!
BRIEF
PROBLEM
Cushion compacts are not ergonomic and do not have much differentiation
This cushion compact aims to address common pain points associated with traditional cushion compacts. One issue is that replacing the foundation refill can be difficult, while another is that the mirror often gets dirty from foundation residue.
A MAKEUP BRAND That is not only unique, but caters towards to users.
The hero product, the Pearl Finish Cushion, is shown below. It is a 3D-modeled and rendered mockup of a cushion compact designed to provide a natural radiance while encouraging users to “break out of their shell” and embrace their natural beauty. It also features ergonomic improvements, including a bayonet mount for easier foundation refill replacement and a removable mirror.
SOLUTION
VIDEO
15 SECONDS
BRAND GUIDELINES
LOGO
B/W
W/B
SECONDARY
COLORS
LACE
NIOR
IVORY
ROSE
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Colors are inspired by shades of a pearl. They are feminine and romantic, emulating the feeling of the brand.
TYPEFACE
Gallery
©Designed by Ann Li